More creators than ever are launching their own beauty, apparel and F&B products. I provide a framework for investing in creator-led brands, and make some predictions on the future of the space.
I hadn't considered the 3rd question before: Does the creator have a right to win their market?
Creator innovation has entered the chat. How well do we really know out audiences? How well do we really know ourselves? How can we create products that surprise and delight our community and reach them directly, not just through social, but with newsletters, earned media, and creative partnerships throughout the launch cycle.
I hadn't considered the 3rd question before: Does the creator have a right to win their market?
Creator innovation has entered the chat. How well do we really know out audiences? How well do we really know ourselves? How can we create products that surprise and delight our community and reach them directly, not just through social, but with newsletters, earned media, and creative partnerships throughout the launch cycle.
Great piece, Aaron!